But Paramount has reportedly been eyeing WBD for years and followed December's merger announcement with an aggressive hostile takeover bid. On Tuesday, in addition to raising its offer to buy all of WBD, Paramount also agreed to pay a $7 billion regulatory termination fee should a Paramount-WBD merger fail to close due to antitrust regulation, as well as a $0.25 per share ticking fee for every quarter that the deal doesn’t close, starting on September 30.
This doesn't mean you should abandon SEO and focus exclusively on AIO. The two approaches are complementary, not competing. People still use Google extensively, and traditional search traffic remains valuable. The point is that comprehensive visibility requires optimizing for both channels. You need your content discoverable through conventional search engines and reliably cited by AI models. This dual approach captures traffic from users regardless of which discovery method they prefer.
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What this means for home buyers